Tesla's Dog Mode Collection Is Here: A $35 Plushie, Chew Toys, Kids Tees and Pet Liners

Tesla has turned one of its most-loved software features into merchandise. According to NotaTeslaApp, the company added nine products to its online shop inspired by Dog Mode — two dog accessories, four children's items, a plush toy, and two vehicle pet liners. Prices run from $15 for a bandana up to $145 for the pet liners.

The timing is a little cheeky. Tesla recently renamed the feature from Dog Mode to Pet Mode, adding cat and hedgehog avatars along with the ability to show your pet's name on the center display. Yet most of this new merchandise still carries the Dog Mode name — because that's what everyone actually calls it.

The Full Dog Mode Lineup

Here's everything Tesla added, and what each one costs:

• Dog Mode Bandana — $15. Reversible cotton, 26.5 inches long, with a gray Tesla logo pattern on one side and a black version on the other.
• Dog Mode Chew Toy — $20. Non-toxic rubber with a hollow center for treats or peanut butter, and Tesla says it's built for easy cleaning.
• Cyberhog Onesie — $20. Infant apparel featuring the hedgehog character, tying into the hedgehog avatar Pet Mode picked up in 2026.
• Kids Cyberhog Tee — $30. The same character for older kids, with a nod to the "Just Kidding" easter egg that appears when you try to tip a robotaxi.
• Kids Optimus Dog Mode Tee — $30. Cotton tee showing Optimus hugging the Pet Mode dog, offered in white and blue, sizes 2T through 12.
• Kids Dog Mode Tee — $30. Another children's shirt built around the original Dog Mode dog character.
• Tesla Dog Mode Plushie — $35. The dog itself, in plush form. Oddly, Tesla notes it isn't offered for sale in Pennsylvania, Massachusetts, or Ohio.
• Cybertruck Pet Liner — $145. A three-piece second-row setup: a water-resistant hammock-style liner plus two door protectors.
• Model S, Model 3 and Model Y Pet Liner — $145. Same three-piece format, fitting every Model S and Model 3, and every Model Y except the six-seat Model Y L.

The two liners aren't actually new — they were already in Tesla's shop. Tesla simply pulled them into the collection because they fit the theme, which is a fair call: they're the only items here that do real work inside the car.

Why the Plushie Is the One to Watch

NotaTeslaApp expects the plushie to be the breakout item, pointing to how popular the plastic Dog Mode figure has been in the past.

We personally love the Dog Mode figure, and in the past the plastic Dog Mode figure has been extremely popular, so we expect the plushie to follow suit. — NotaTeslaApp

That tracks. Dog Mode is one of the few Tesla features owners talk about with genuine affection — it keeps the climate control running and puts a reassuring message on the screen so passersby know the pet is fine. Turning that mascot into something you can hand a kid is an easy win.

What This Means If You Actually Drive With a Dog

Merch is fun. Protecting your interior is the part that saves money. A hammock-style liner is the right idea — it stretches from the front headrests to the rear ones, so your dog can't slide into the footwell during braking, and it keeps hair, mud, claws, and wet fur off the seats. Door protectors matter more than people expect, too: scratched door cards are one of the most common resale-value hits on a dog-hauled Model Y.

A few practical things to sort out before your next trip with a pet on board:

• Check fitment before you buy any liner. Tesla's own liner explicitly excludes the six-seat Model Y L, and second-row geometry differs between Highland Model 3, Juniper Model Y, and Cybertruck. Fitment, not brand, is what determines whether a liner stays put.
• Cargo-area protection is separate. A back-seat hammock does nothing for the trunk or frunk. If your dog rides in the cargo area, you need a mat sized for that space.
• Plan your charge before you leave the pet in the car. Dog Mode runs the HVAC and Tesla warns you when the battery gets low. Keeping a Level 1 or Level 2 charging option and the right adapter in the trunk means an unexpected long stop doesn't turn into a range problem.
• Sun load is the real enemy. Climate control works harder on a glass-roof Tesla parked in direct sun. A roof sunshade cuts cabin heat before the system has to fight it — better for your dog and for your remaining range.
• Keep a cleanup kit in the car. A folding water bowl, towel, and a small trash setup do more for daily life with a dog than any branded tee.

You can compare liners, sunshades, charging adapters and cabin organizers across our full accessories catalog to match your exact model and model year.

The Bottom Line

Tesla's Dog Mode collection is mostly a fan-service drop — a plushie, some kids' tees, a bandana, and a chew toy, all under $35. That's fine, and the plushie will almost certainly sell out. The two $145 pet liners are the functional pieces, and they're the ones worth thinking carefully about, because fitment and coverage vary a lot between a Cybertruck, a Model 3, and a Model Y.

If you drive with a dog regularly, the priority order is simple: seat and door protection first, sun and climate management second, charging flexibility third. The plushie can ride shotgun.